Critical Section


the Watch

Thursday,  04/16/15  10:59 AM

the WatchSo today I visited an Apple store and experienced "the Watch".  You've read about this; they have watches you can wear, which are running a continuous demo in a loop, and watches you can play with, which are embedded in a little stand.

My reaction is ... meh.

When I first heard about the Watch back in September, I was pretty excited; it seemed like a cool new thing.  Then a long time passed filled with rumors.  And then [finally] we had the Watch update in March with more detail, which somehow left me less excited than before.  And now that I've actually tried one on, I'm even less excited.  I want to be able to use it for Apple Pay, but other than that it is not compelling.  Perhaps it will grow on me.

I have to confess I was not that excited about the iPad, either.  It was not clear why anyone who already had a laptop and a smartphone would want one.  But now I find mine indispensable.  So perhaps once I have a Watch I'll love it.  Time will tell.

In thinking about the Watch, I guess the question is "how does wearing one make me feel about myself?"  I own a few cool watches, and I can't necessarily see that wearing my Apple Watch would be cooler than any one of them, including my Pebble Steel, which has a certain nerd ethos that the Watch seems to lack.

Apple need to make having and wearing a Watch cool, and they haven't done so.  Meh.

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